Effective Date: August 1, 2026 ยท Applies to the United States
What this Policy covers
Weather Rabbit uses location information, weather data, and artificial intelligence to provide forecasts and related experiences through selectable AI-driven personalities. This Policy explains how StoryRabbit Incorporated collects, uses, discloses, retains, and protects personal information when you use the Weather Rabbit mobile application and related services.
Weather Rabbit is offered only in the United States and is not intended for anyone under 18. Separate Terms of Use and in-product notices describe the limitations of AI-generated weather content and other terms governing use of the Services.
1. Who We Are and Scope of This Policy
StoryRabbit Incorporated ("StoryRabbit," "we," "us," or "our") operates the Weather Rabbit mobile application and related services (the "Services"). StoryRabbit is responsible for the personal information described in this Policy. Treefort Media LLC and other affiliates may provide production, operational, and administrative support.
This Policy applies to information collected through the Services and communications with us. It does not govern the independent privacy practices of Apple, Google, app stores, authentication providers, payment processors, weather-data providers, or other third-party services that operate under their own privacy notices.
2. Notice at Collection
The table below summarizes the categories of personal information we collect, the principal purposes for collection and use, the criteria used to determine retention, and whether we sell or share the information for cross-context behavioral advertising. Additional detail appears throughout this Policy.
| Category | Examples and purposes | Retention criteria | Sold or shared? |
|---|---|---|---|
| Account and identifiers | Name, email address, Apple or Google account identifier, IP address, device identifiers. Purpose: Create and secure accounts; authenticate users; provide support; prevent fraud. | Account lifecycle, completion of deletion, security and fraud needs, legal obligations and claims. | Yes |
| Location information | Precise or approximate GPS location when permitted; manually searched and saved locations; IP-derived general location. Purpose: Provide local forecasts and alerts; save requested locations; return weather information. | Duration needed for the requested feature, active alert, troubleshooting, security and documented backup cycles. | General location only. Precise location is not sold or shared. |
| Commercial information | Subscription status, purchases, transaction identifiers and receipts. Purpose: Provide paid features; manage subscriptions; accounting, tax, chargeback and fraud prevention. | Applicable accounting, tax, chargeback, fraud and legal recordkeeping periods. | No |
| Preferences and inferences | Selected personality, units, saved locations, notification choices and feature preferences. Purpose: Personalize presentation and remember settings. | Until changed, removed, account deletion, or no longer needed for the feature. | Yes |
| Device, usage and diagnostics | App version, device and operating system, language, screens and features used, session and playback information, crash logs. Purpose: Operate, secure, analyze and improve the Services; deliver and measure ads. | Configured analytics, diagnostics, security and service schedules, then deletion or de-identification. | Yes |
| Notification information | Push token and notification or alert preferences. Purpose: Send notifications and alerts you enable. | While enabled or reasonably needed to complete deactivation and maintain security records. | No |
| Communications and requests | Support messages, privacy requests and related verification information. Purpose: Respond to you; process rights requests; maintain compliance records. | Resolution period plus applicable limitation, legal and compliance recordkeeping periods. | No |
| User submissions | Weather observations, photographs, videos, comments and other content you choose to submit. Purpose: Display, distribute and operate submitted content; community and editorial features. | Retained while displayed and for the period needed for moderation, security, and legal recordkeeping. | No |
We do not sell personal information for monetary consideration. We do work with advertising, analytics, and measurement partners that collect device identifiers, IP address, general location, and App activity through the Services. Under the CCPA and other U.S. state privacy laws, that activity may be considered a sale of personal information, or a sharing of personal information for cross-context behavioral advertising or targeted advertising. You may opt out at any time as described in Section 12. We do not sell or share precise GPS coordinates, and we do not knowingly sell or share the personal information of anyone under 18.
3. Information We Collect
3.1 Account and sign-in information
You must use Apple or Google authentication to create or access an account. Depending on the choices you make with the authentication provider, we may receive your name, email address, a provider-issued account identifier, and authentication tokens or account-status information. We do not receive your Apple or Google password.
3.2 Location and saved places
If you grant device permission, we collect precise or approximate GPS location while you use location-based features. You may instead search for another location manually. You may also save locations to your account. A manually entered or saved location may reveal a precise place even when GPS access is disabled.
The current Services do not require background location collection. We collect location in the background only if a feature clearly requires it, you choose that feature, and you separately grant the applicable device permission. You may change location permissions in your device settings.
We do not sell or share precise location information, provide precise GPS coordinates to advertising partners, or use precise location for cross-context behavioral advertising or targeted advertising. General location derived from your IP address, or a city or regional area, may be used for advertising as described in Section 7.
3.3 Purchases and subscriptions
When paid features are available, purchases and subscriptions are processed through the Apple App Store, Google Play, or another authorized payment provider. We receive information such as the product purchased, transaction identifier, subscription status, renewal status, and limited purchase or billing metadata. We do not receive or store full payment card numbers.
3.4 Preferences, device information and usage
We collect the personality you select, saved locations, units, notification choices, and other settings. We also collect information about the device and App, including device type, operating system, language, IP address, App version, session information, features used, forecast, playback information, crash reports, and diagnostic logs.
We may receive a mobile advertising identifier or similar identifier when made available by your device settings and permitted by applicable law and platform rules. We and our advertising partners use such identifiers for advertising selection and delivery, frequency management, measurement and attribution, security, and fraud prevention. This may include advertising selected using information about your activity across other apps and websites. You may opt out as described in Section 12.
3.5 Notifications and communications
If you enable push notifications or weather alerts, we collect a device token and your notification preferences and use location information as needed to send the alert you requested. You can disable notifications in the App or in your device settings.
If you contact us, we collect the information in your message and any information reasonably necessary to respond. We may also collect information needed to verify and process a privacy request.
3.6 Information from other sources
We receive information from authentication providers, app stores, payment processors, weather and mapping providers, analytics and diagnostics providers, advertising providers, security and fraud-prevention providers, and other service providers. The information received depends on the service and your settings.
3.7 Weather observations and other submissions
You may have the opportunity to submit weather observations, photographs, videos, comments, and other content to the Services. When you submit this information it becomes the property of StoryRabbit, and you accept responsibility for its accuracy, appropriateness, and legality. Submissions may be distributed and become publicly available, and may be viewed, collected, or used by others outside of our control, including any geolocation, tags, or other metadata contained in the submission.
To the extent the transfer described above is ineffective for any reason, you grant StoryRabbit a perpetual, irrevocable, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, modify, adapt, publish, distribute, publicly perform, and display the submission and to create derivative works from it.
Additional terms governing submissions, including content standards and removal, appear in our Terms of Use.
4. How We Use Personal Information
- Provide real-time and requested weather forecasts, location-based content, saved-location features, and alerts you enable.
- Create, authenticate, maintain, secure, and delete accounts.
- Generate and present AI-assisted text, audio, and personality-based weather experiences.
- Remember preferences and personalize the presentation of the Services.
- Process subscriptions and purchases and provide paid features.
- Operate advertising, including targeted advertising, and measure and attribute ad delivery.
- Analyze performance, diagnose errors, improve features, and conduct research using information appropriate to those purposes.
- Protect the Services, users, and StoryRabbit against fraud, misuse, security incidents, and violations of our terms.
- Respond to support, privacy, legal, and regulatory requests.
- Comply with law, enforce agreements, and establish, exercise, or defend legal claims.
- Evaluate or complete a financing, merger, acquisition, restructuring, or transfer of some or all of our business or assets.
We may use aggregated or de-identified information for research, analytics, service improvement, and business purposes. When we maintain information as de-identified data, we maintain and use it in de-identified form and do not attempt to re-identify it except as permitted by law to test or validate de-identification methods.
We do not collect, use, or sell personal information for the purpose of training large language models.
5. Location-Based Forecasts and Alerts
Location is used to identify the forecast area, obtain weather data, generate local content, and send alerts you enable. When possible, we limit the location information provided to a recipient to what is reasonably necessary for that recipient to perform its function. Weather and mapping providers may receive coordinates or a location query so they can return information for the requested place.
Turning off GPS permission does not prevent you from using manual location search. Saved locations remain associated with your account until you remove them or delete the account, subject to the retention exceptions in Section 9.
6. AI-Generated Personalities and Content
Weather Rabbit uses artificial intelligence and text-to-speech or generative-audio technology to create forecasts and related content in selectable personalities. To generate a response, AI and speech providers may process weather data, the requested location or a generalized location, the selected personality, and limited technical request information.
Certain personalities may incorporate a licensed name, likeness, or synthetic voice associated with an identifiable individual. The words and audio presented by the Services are generated for the requested experience and are not a recording or personal communication from that individual. We do not identify the individual in this Privacy Policy.
When an AI provider processes personal information on our behalf, we use contractual and technical controls intended to limit that processing to providing and supporting services for us. We do not use AI to make decisions about you that produce legal or similarly significant effects, such as decisions about employment, credit, housing, insurance, education, or access to essential services.
7. Analytics and Advertising
We use analytics, diagnostics, attribution, and advertising technologies to understand how the Services perform, improve features, prevent fraud, deliver ads, and measure results. These technologies may process device information, IP address, general location, App activity, advertising identifiers when available, ad interactions, and diagnostic information.
An ad may be selected based on the screen or content you are viewing, the forecast area at a city or regional level, language, device type, or other immediate context. Ads may also be selected using information about your activity across other apps and websites that our advertising partners collect or hold. We do not authorize advertising partners to use precise GPS coordinates for advertising. You may opt out of the sale or sharing of your personal information, and of targeted advertising, as described in Section 12.
Where applicable law or platform rules require permission for a technology, we request permission before using it. You can manage device-level tracking and advertising choices through your Apple or Android settings. Limiting an advertising identifier or tracking permission does not remove advertising. You will continue to see ads, selected using less information about you.
8. How We Disclose Personal Information
We disclose personal information only as reasonably necessary for the purposes described in this Policy, including to the following categories of recipients:
- Cloud hosting, database, infrastructure, authentication, account-management, and security providers.
- Weather, mapping, geocoding, and other data providers that return information for a requested location.
- AI, language-model, text-to-speech, and audio-generation providers.
- Analytics, diagnostics, attribution, advertising, ad-measurement, and fraud-prevention providers.
- Apple, Google, app stores, payment processors, and subscription-management providers.
- Customer-support, communications, legal, accounting, audit, insurance, and other professional service providers.
- Treefort Media LLC and other affiliates that support the Services.
- Government authorities, regulators, courts, law enforcement, or other parties when required by law or reasonably necessary to protect rights, safety, security, or the integrity of the Services.
- Potential or actual investors, lenders, buyers, successors, or transaction participants in connection with a financing, merger, acquisition, restructuring, bankruptcy, or transfer of assets.
We use contracts and other controls intended to impose privacy, security, confidentiality, and use restrictions appropriate to a recipient's role. Some recipients, such as app stores or authentication providers, may independently determine how they process information and are governed by their own privacy notices.
A current list of the vendors and third parties that receive information through the Services and to whom we have sold or may sell your personal information, and of the meteorological sources that supply our weather data, is available at weatherrabbit.app/vendors. We update it from time to time.
9. How Long We Retain Information
We retain each category of personal information according to the criteria below. Actual periods may vary when necessary to comply with law, resolve disputes, prevent fraud, protect security, enforce agreements, complete deletion, or preserve information subject to a legal hold. Information in backups may remain until the applicable backup is overwritten or securely retired.
| Category | Retention criteria |
|---|---|
| Account and authentication | For the life of the account, followed by the period reasonably needed to complete deletion, prevent fraud or re-creation abuse, satisfy legal and compliance obligations, and address claims. |
| Saved locations and preferences | Until you remove or change them, delete the account, or the information is no longer needed to provide the selected feature. |
| Location and forecast requests | For the time reasonably necessary to return the requested forecast, provide an enabled alert, troubleshoot the request, protect the Services, and complete applicable log and backup cycles. We do not retain a continuous precise-location history for advertising. |
| Purchases and subscriptions | For applicable tax, accounting, audit, chargeback, fraud-prevention, contractual, and legal recordkeeping periods. |
| Device, usage, analytics and diagnostics | According to configured analytics, diagnostics, security, measurement, and service schedules for trend analysis, troubleshooting, fraud prevention, and product improvement, after which information is deleted or de-identified when reasonably practicable. |
| Notification tokens and choices | While notifications are enabled or the account remains active, followed by the period needed to complete deactivation, synchronize systems, and maintain security records. |
| Support and privacy requests | For the time needed to resolve the matter and for applicable compliance, limitation, recordkeeping, and legal-claim periods. |
10. Your Choices and Controls
Location. You can allow precise or approximate location, deny permission, or change permission in device settings. You can use manual location search without GPS permission.
Saved locations. You can add or remove saved locations through the available account or location controls.
Notifications. You can enable or disable push notifications and alerts in the App or through device settings.
Advertising. You can opt out of the sale or sharing of your personal information and of targeted advertising using the Do Not Sell or Share My Personal Information control in the App privacy settings, or by emailing privacy@storyrabbit.co. You can also limit or reset advertising identifiers and manage tracking permissions through device settings. Ads will still appear after you opt out, selected using less information about you.
Account information. You may update available account details through the App or the relevant Apple or Google account settings.
Account deletion. You may request deletion of your account and associated personal information by contacting us using Section 18. Some information may be retained as permitted or required by law.
11. Security and Security-Incident Notices
We use reasonable administrative, technical, and physical safeguards designed to protect personal information, taking into account the nature of the information and the Services. No method of transmission, storage, or security is completely secure. We provide notice of security incidents when required by applicable law.
12. U.S. State Privacy Rights
Depending on where you live, whether an applicable law covers StoryRabbit, and subject to legal exceptions, you may have rights to:
- Confirm whether we process your personal information and access or obtain a copy of it.
- Correct inaccurate personal information.
- Delete personal information.
- Obtain personal information in a portable format.
- Opt out of the sale of personal information, targeted advertising, sharing for cross-context behavioral advertising, or certain profiling.
- Withdraw consent to the processing of your personal information.
- Limit use and disclosure of processing of sensitive personal information.
- Obtain a list of third parties to which we have disclosed personal information.
- Appeal a decision concerning a privacy request.
- Receive equal service and pricing without unlawful discrimination for exercising a privacy right.
To exercise a right, email privacy@storyrabbit.co or write to the address in Section 18. Describe the right you wish to exercise and provide information reasonably necessary to locate your account and verify the request. We may request additional information, use a verification service, or decline a request when permitted by law. An authorized agent may submit a request on your behalf, and we may require proof of authorization and verify your identity as permitted by law.
We generally respond within 45 days. We may extend the response period when permitted by law and will provide notice of an extension. To appeal a decision, email privacy@storyrabbit.co with the subject line "Privacy Appeal." We will respond within 45 days unless applicable law provides a different period, and we will provide information about contacting the appropriate state regulator when required.
To opt out of the sale or sharing of your personal information and of targeted advertising, use the Do Not Sell or Share My Personal Information control in the App privacy settings, or email privacy@storyrabbit.co. We honor legally recognized opt-out preference signals, including the Global Privacy Control, as a valid opt-out request. Where you are signed in, we apply the opt-out to your account so that it carries across your devices. An opt-out preference signal takes precedence over an advertising choice you previously made in the App.
13. Additional Information for California Residents
This section supplements the rest of the Policy for California residents. It applies only when the California Consumer Privacy Act, as amended, applies to StoryRabbit and the relevant information.
During the 12 months preceding the effective date of this Policy, we collected the categories below to the extent relevant to the Services and features offered during that period. We disclosed those categories for business purposes to the recipient categories shown. We did not sell the categories for monetary consideration. We disclosed certain categories to advertising, analytics, and measurement partners in a manner that may constitute a sale, or a sharing for cross-context behavioral advertising, under the CCPA. The table shows which.
| CCPA category | Sources | Purposes | Disclosed for business purposes to | Sold / Shared |
|---|---|---|---|---|
| Identifiers | You; device; Apple or Google; providers | Account, authentication, service delivery, security, support | Cloud, authentication, security, support, analytics, legal and transaction recipients | Yes / Yes |
| Customer records | You; Apple or Google; payment providers | Account and subscription administration | Authentication, app store, payment, support and professional providers | No / No |
| Commercial information | You; app stores; payment providers | Purchases, subscriptions, accounting, fraud prevention | App stores, payment, accounting, security and professional providers | No / No |
| Internet or electronic activity | Device; App; analytics and diagnostics providers | Operate, analyze, secure and improve; ad delivery and measurement | Cloud, analytics, diagnostics, security and advertising providers | Yes / Yes |
| Geolocation | Device; IP address; manual searches | Forecasts, saved places, alerts, security | Weather, mapping, cloud, security and analytics providers as needed | Yes / Yes, general location only |
| Inferences and preferences | Derived from selections and use | Remember settings and personalize presentation | Cloud, analytics and service providers | Yes / Yes |
| Sensitive personal information: precise geolocation | Device, with permission | Provide requested local forecasts and alerts | Weather, mapping, cloud and security providers as needed | No / No |
| User content you submit | You | Display, distribute and operate submitted content | Cloud, hosting, moderation and support providers; other users where content is public | No / No |
California residents may have the rights described in Section 12, including rights to know, access, delete, correct, receive information about disclosures, opt out of the sale or sharing of personal information, limit use and disclosure of processing of sensitive personal information, and the right not to receive discriminatory treatment for exercising a privacy right. We do not use or disclose precise geolocation to infer characteristics about you or for purposes that trigger a separate right to limit under the CCPA.
California's "Shine the Light" law allows certain residents to request information about disclosures of personal information to third parties for their own direct-marketing purposes. We do not disclose personal information to third parties for their own direct-marketing purposes. Requests may be sent to privacy@storyrabbit.co.
14. Children and Young People
The Services are not directed to or intended for anyone under 18, and we do not knowingly collect personal information from anyone under 18. We do not knowingly sell or share personal information of minors or use it for targeted advertising. If you believe that a person under 18 has provided personal information to us, contact us using Section 18 so we can review and take appropriate action.
15. Do Not Track and Third-Party Tracking
Some browsers and devices offer a Do Not Track setting. There is no universally accepted standard for how an online service should respond to a Do Not Track signal, and the signal has not achieved general adoption. As a result, the Services do not respond to Do Not Track signals. We do process legally recognized opt-out preference signals as described in Section 12.
We do not permit third parties to collect personal information about your activities over time and across different websites or online services when you use the Services.
16. Third-Party Services
The Services may link to or integrate with third-party services, including Apple, Google, app stores, authentication services, payment services, and weather or mapping services. Those third parties process information under their own privacy notices. Review their notices and settings before using their services.
17. Changes to This Policy
We may update this Policy to reflect changes in the Services, our data practices, or applicable law. We will post the updated version with a revised effective or last-updated date and provide additional notice or request consent when required by applicable law.
18. Contact Us
For questions, privacy requests, account-deletion requests, or appeals, contact:
StoryRabbit Incorporated
Privacy Team
4011 Garden Ave
Los Angeles, CA 90039, United States
privacy@storyrabbit.co
Last Updated: August 1, 2026